The single most important strategy in content marketing today is video: The average person visits a website for 48 seconds, but if it has a video we stay for over 5 minutes!

Online Video Advertising today is growing many times faster than search and most other digital ad markets. As a matter of fact, it was predicted that online video drove over 60% of internet traffic by 2018.

What are the benefits of video marketing?

Quickest way to get your message across
Video in comparison to other media can transfer enormous amounts of information – factual and emotional – in the shortest time and with users being more and more in a hurry to get what they’re looking for it goes without saying that watching a 2-3 minutes video to most of us seems far more efficient – and entertaining – than spending 15-20 minutes reading some text.

Personal Connection
For every business, the ability to create a personal connection with your potential market is a huge success factor. Video puts you in action and adds a real face to your company. You thereby become more tangible and eventually also more credible to your target audience.

Engagement
There are many statistics and reports online to show that video boosts response and conversion rates. When someone is watching a video, you have their full attention. Most people will watch a video from beginning to end, allowing you to clearly create a message that engages your audience.

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