Press enter to begin your search

white hat

« Back to Glossary Index

The difference between black hat and white hat SEO relates to the specific techniques used when trying to improve the search engine ranking of a website or web page. Black hat SEO refers to attempts to improve rankings in ways that are not approved by search engines and involve deception. White hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on the requirements of a human audience.

« Back to Glossary Index