4. SEO Training

Save time and money with building in-house SEO & Digital Marketing routines

SEO & online marketing is not a one-off task. Much like offline marketing and advertising both require continuous review and updating.  This SEO TRAINING WORKSHOP will help your staff streamline important SEO activities and secure key standards at the point of information gathering and storage. These routines will amply minimize your outsourcing expenditure.

Get a customized SEO workflow for your company

With your business and brand audit report, we will develop and introduce an in-house workflow to increase your staff’s efficiency in collecting and editing quality content for SEO & Online Marketing. These processes will ensure that regular updates not only get published but also have an impact. If you haven’t undertaken a business & brand audit for your company yet, we will be happy to undertake this important step with you. Read more on the importance of business and brand audits and our approach here.

A hands-on approach to optimizing your online marketing expenditure

The workshop is highly hands-on and focuses on practical aspects of SEO & Online Marketing (vs. geeky, technical insights to algorithms, for example). The course thereby also helps your team better understand what they need to look out for when inviting sub-contractors and how to better manage your SEO expenditure all together.

Which staff is best suited for the SEO ROOKIE WORKSHOP?

Participants who are best suited to make the most out of our training

• understand your company’s products and services and know your target markets well,
• bring a basic understanding of the internet – are able to logon to the internet and efficiently undertake Google search,
• have a basic understanding of Microsoft Excel and Word and
• have basic photo editing capabilities (if you intend to manage all online marketing tasks in-house)